Case Studies
CHALLENGE
A new B2B service for pharmaceutical market access in the GCC needed a working commercial engine: a defined product, a steady flow of qualified leads and a partner network to deliver on them.
ACTION
We built the business plan and product strategy, then ran multichannel marketing to bring in a consistent flow of qualified leads: industry events, PR, digital and direct outreach to manufacturers looking at the region. Alongside it we built the distributor network the service runs on across the GCC, and stayed close to the clients we signed, taking several of them through to full market entry.
RESULT
More than 50 B2B clients acquired in the first year and several major market entry deals closed. Average contract value up 10% and project margin up 25%.
Commercial build and growth for a GCC healthtech startup
50+
B2B clients acquired
+64%
monthly booking revenue
Multichannel and AI growth for a watersports business in Costa Rica
CHALLENGE
A watersports operator was growing on word of mouth and roadside banners alone. There was no paid acquisition, no way to tell which channel produced a paying customer, and enquiries were dying in the inbox before anyone quoted a price.
ACTION
We rebuilt the sales conversation from the first reply, put source tracking behind every enquiry, opened paid acquisition and search, and made the business the first recommendation returned by AI assistants in its category.
RESULT
Monthly booking revenue up 64% in the first month of paid acquisition, at a 4.4x return on ad spend. Three booking channels now exist that did not before: paid social, search and AI assistants.
+20%
customer base growth
Marketing transformation for an Italian luxury brand
CHALLENGE
An established luxury fashion brand was running marketing without a system: no influencer channel, outdated visual assets and no commercial plan behind the spend.
ACTION
We built a twelve month marketing roadmap, produced the seasonal campaign shoot, rebuilt the brand's visual assets and launched influencer marketing as a working channel.
RESULT
Customer base and sales up 20% within seven months, with 500,000 reach through influencer activations.
€175M
capital committed
Capital structuring for a €250M real-estate development
CHALLENGE
A €250M development needed an equity story strong enough to attract investors while keeping downside protection at a level they would accept.
ACTION
We built a phased DCF model by construction stage, modelled returns across different development pacing scenarios, structured capital deployment at roughly 30% debt to 70% equity, and stress tested the case against alternative timing assumptions.
RESULT
€175M of investor capital committed to the project.
8
months to launch-ready
Brand creation and go-to-market for a premium outdoor label
Investment strategy and repositioning for a heritage building
+30%
asset value
CHALLENGE
The company had a logo and an idea. No brand platform, no identity, no product positioning and no plan for how the product would reach a customer.
ACTION
We built the brand platform, refined the identity, defined the product positioning and price architecture, and wrote the go-to-market strategy for the first year.
RESULT
End to end brand development completed in eight months, from idea to a label ready to launch at a premium price point.
CHALLENGE
A heritage building had been under reconstruction for over five years. It generated nothing, it was not compliant with building regulations, and the owner did not want to put more capital into it.
ACTION
We built an investment strategy that funded the works through the lease structure rather than through the owner. Tenants were secured on long-term agreements that carried the fit-out and brought the building into compliance, and the asset moved into stable operation.
RESULT
Asset value up 30%, with no additional capital from the owner. The building went from a five-year liability to a working asset with contracted income.
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